The QR Code is an odd looking blob of toner showing up on posters, websites, bus stops and more frequently real estate signs. A lot of my new clients ask about the QR Code within the first few minutes of discussing their marketing needs.
QR is short for Quick Reference - so a Quick Reference code. Using a QR Reader available on all smart phone platforms (most are free) a person can take a picture of a code where ever they happen to be and the reader will take them to a website automatically. If you have tried to type in a url when it is windy, rainy, people are crowding up behind you - taking a picture is a great alternative to get to a website.
So what are some of the different ways you can use QR codes?
Recently in Walmart my wife and I were shopping for a welcome mat - and one of the mats had a QR code. Curious - I clicked on it - and immediately had a youtube video streaming - showing all the features and benefits of this Astro-Turf mat. (We bought it! - No more sand in the hall way!)
For my predominantly Real Estate clientele using a QR Code on a sign - linked to a custom url for a property, is a great and easy way to get curb side clients looking at homes - rather than noting an agent's name and filtering through a variety of listings to find the home they are idling outside of.
I would also recommend using QR codes in any print ads you run - as people by habit have their phone next to them as they read a publication. Now you have converted that ad to a visit to your website - where hopefully, there will be more information about your product or service - ultimately converting that visitor to a customer!
Codes are free to create - and require only some planning in terms of the best link to send customers to.
One interesting fact is you can use different QR Codes for different ad campaigns - which can help track the best return on your marketing campaign dollars.
If you would like to discuss how to incorporate QR Codes in your company's campaign drop me a line at firstname.lastname@example.org or via phone at 905 717-0124 .