Social Media and Local Business
Social media for local business can seem a daunting task. Sure Ashton Kutcher has millions of followers but how does that help you? A big piece of this is creating your own space on Facebook that people conducting local searches will find. The content you provide there - whether you are a restaurant promoting your Trivia Night - or a garage with winter tire rotation special - is relevant to a certain per centage of the population at any given time.
Twitter users want to start following other local businesses, groups, news organizations and putting out relevant information to those groups. Wine enthusiasts might want to hear about a tasting night your restaurant is doing, or perhaps as a garage - you are hosting a baby car seat installation day for free. Bottom line is there is lots to consider when entering this space - and the experience we have reaching out to various communities is key to getting your product or service into the conversation.
Youtube is a big part of this too - as a well produced video of what your company does is a great introduction and removes a lot of barriers of doubt when potential new customers can see who you are, where you are and what the comfort level of using your business might be.
Twitter users want to start following other local businesses, groups, news organizations and putting out relevant information to those groups. Wine enthusiasts might want to hear about a tasting night your restaurant is doing, or perhaps as a garage - you are hosting a baby car seat installation day for free. Bottom line is there is lots to consider when entering this space - and the experience we have reaching out to various communities is key to getting your product or service into the conversation.
Youtube is a big part of this too - as a well produced video of what your company does is a great introduction and removes a lot of barriers of doubt when potential new customers can see who you are, where you are and what the comfort level of using your business might be.
